Sunday, April 02, 2006

Helps to know what people really want

The state of Wisconsin has decided to hold a referendum on April 4th to find out whether residents think American troops should stay in Iraq or be brought back. While this will not directly impact American policy, it’s a very good way to find out what people really think. All around the world, including in India and the US, governments are actually losing touch with what their people want. Wisconsin has kicked off a very good idea. Here’s hoping governments everywhere learn from this. Governments are elected by people to further their aspirations and it helps for governments to know what people actually want. Doesn’t require a degree in nuclear physics to figure out that delivering on people’s wants and expectations will make them more successful than they presently tend to be. If we lost track of what our customers want, we’d be in deep you-know-what. For example, many people now advocate taxing plastic bags. But governments don't seem to be listening.

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