The new consumer:. Making companies think

The Independent, UK, in a recent article notes that companies are now more concerned than ever about environmental issues.

The smart one have to be, because their consumers are driving them to thinking.

“Shoppers are becomingly increasingly frustrated by the voluminous packaging that fills their bins when they unwrap food. That irritation has been picked up in research. Consumers shouldering the hassle and moral unease about generating this vast, obvious waste could choose to patronise street markets that are cheaper and less wasteful. Consumers aren’t just annoyed because packaging is awkward, many are worried about the environment. And big companies are only too aware that, with climate change rapidly rising up the political and public agenda, green issues cannot be ignored.”

If that ain’t good news, what is?